Monthly active users up 360%, to 1.7k
Sophie 5.0
Sophie rebuilt from the ground up for user experience and reliability, doubling down on image analysis. The update spiked monthly active users by 360%, to 1.7k.
LOG · WHAT IT IS AND WHAT IT DOES
Sophie 5.0 is a full rebuild of the app around user experience and reliability, doubling down on image analysis. The whole lab sits on one floor: rooms that measure (scratch assay, cell count, colony count, tube formation and western blot), a bench of calculators, three experts with their sources (the chat, literature, and the Architect for FDA questions), and every result kept as a record that can be shared inside a lab and between labs.
WHY
With the underlying technicals working well, we wanted to recreate the app with user experience and reliability in mind, so we redesigned the whole app. Since the 4.0 version we were running internal surveys and fake door analysis in our systems to learn what else users are interested in, and we added those additional features, doubling down on image analysis, as it seems to be the winner and the thing our users keep coming back to.
WHAT I WORKED ON
Everything: a Node.js and React frontend, Firestore, and a Firebase backend, built on the Cloud Run services and engines.
WHAT CAME OF IT
This update caused a 360% spike in our monthly active users, now at 1.7k MAUs.
- OBJECT
- M49
- YEAR
- 2026
- CONTEXT
- CLYTE
- CATEGORY
- work
- TYPE
- software
- STATE
- out in the world
- TOPICS
PLATES · 10
PLATE IYour lab, on one floor
PLATE IILab images into numbers you can check
PLATE IIIFive rooms that measure
PLATE IVA bench for the maths
PLATE VThree experts, each with its sources
PLATE VIEvery result, kept as a record
PLATE VIIYour lab, in one place
PLATE VIIIRun several at once
PLATE IXThree ways in, on any screen
PLATE XStart with the free parts
DEMO · 1
Scratch assay analysis, records and FDA answers in one place | Soφ (Sophie)ON YOUTUBE
SOPHIE SERIES
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